Details past five years of membership history by club, including average attrition rate, average attraction rate, and average number of members terminated per year.
Facilitates goal setting based on actual data and helps clubs forecast total number of new members needed for consistent, moderate membership growth.
Clubs need to add new members to not only GROW, but also to replace annual attrition, which can be forecast based on a 3-year average of past years’ attrition.